Lead-In
Do You Remember?
Which media-related jobs are shown in each picture (A–E)? Discuss with your partner(s) what tasks each job involves.
A
B
C
D
E
Vocabulary
- press – ajakirjandus
- (news)paper – (aja)leht
- tabloid – kõmuleht
- magazine – ajakiri
- website – veebisait
- webzine – veebiajakiri
- article – artikkel
- column – veerg
- editorial – juhtkiri
- headline – pealkiri
- caption – pildiallkiri
- front page – esikülg
- review – arvustus
- sports pages – spordiuudised
- cartoons – karikatuurid
- letters to the editor – kirjad toimetajale
- weather – ilm
- gossip column – seltskonnaveerg
- classified ads – rubriigikuulutused
- subscription – tellimus
- issue – väljaanne
- radio – raadio
- radio station – raadiojaam
- broadcast – saade, ülekanne
- broadcast*, broadcast, brodcast – eetris edastama, üle kandma
- on the air – eetris
- show – saade, show
- playlist – esitusloend
- advertising – reklaam
- advertise – reklaamima
- ad(vertisement) – reklaam
- commercial – reklaam (televisioonis, raadios, veebis)
- commercial break – reklaamipaus
- jingle – reklaamkõll
- slogan – tunnuslause, reklaamlause
- product – toode
- brand – bränd, tootemark
- misleading – eksitav
- convincing – veenev
- truthful – tõene
- effective – tõhus, mõjuv
Let’s Practise!
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Exercise 3
A type of newspaper that has small pages, short articles and lots of pictures:
- A piece of very important information that suddenly appears in the media is breaking
- Important political events happening now are called current
- A newspaper that has just been printed is hot off the
- When something is reported widely in news, it hits the
Pairwork 1
What issues do the following cartoons address? Discuss them with your partner.
A
B
C
D
Media and You
Pairwork 2
Read a sentence to your partner, replacing the underlined words and phrases with your own ideas. Then your partner responds, and you try to keep the conversation going as long as possible. Switch roles.
- What newspapers do you read?
- My favourite section of the paper is the cartoons.
- What kinds of commercials are effective?
- In the future, I would like to write a music column.
- MyHits is my favourite radio station.
Pairwork 3
How often do you read the following items and why? Discuss it with your partner.
- editorials
- reviews
- sports pages
- classified ads
- gossip column
- lifestyle column
Pairwork 4
Ask your partner the following questions. Then your partner answers. Switch roles.
- Do you read newspapers? Why/Why not? Which ones?
- Where do you get your news from? How do you keep up with[explanation: keep* up (with) [ˌkiːp ˈʌp wɪð] – end kursis hoidma (millega)] the world?
- In your opinion, what is the most important news story[explanation: news story [ˈnjuːz ˌstɔːri] – uudislugu] this week? Why?
- Which sources[explanation: source [sɔːs] – allikas] of information do you trust? Which ones don’t you trust? Why?
- If you had a say[explanation: have* a say [ˌhæv ə ˈseɪ] – omama õigust otsustada, otsustavat sõna omama], what good news would you like to read in the paper tomorrow?
- What ads and commercials have you seen recently[explanation: recently [ˈriːs(ə)ntli] – hiljuti]?
- What are some effective ads and commercials? What makes them stand out?
- What are ineffective ads and commercials that you know? What makes you dislike them?
- Are there things that shouldn’t be advertised? Why/Why not?
Go Online
A. What English-language magazines or news sites do you know? Tell your partner about them. Switch roles.
B. Go to one of the news sites or online magazines that you mentioned in A. Find a news story that is of interest to you and briefly describe it to your partner in English. Switch roles.
Quiz
Choose the correct answer. Use the Internet to help you.
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How Am I Doing?
I can name different words related to the press, radio and advertising. | |
I can express my opinion on ads and commercials. | |
I can summarise a news story written in English. |
